From Cellphone to Industrial Metaverse: Nokia’s B2B Transition and Progress Technique


Supply: Nokia

Nokia, a Finnish know-how firm related to cell phones for many years, has unveiled a brand new company technique that features a metaverse and a whole rebrand. The corporate modified its iconic emblem and unveiled an formidable imaginative and prescient for the longer term at his press briefing at Cellular World Congress 2023 in Barcelona.

Nokia’s chief technique and know-how officer, Nishant Batra, goals to grab the chance of the commercial metaverse by creating networked methods that may sense, suppose and act, not simply join. clarified.

The change from a traditional, well-known emblem to a contemporary DJ-inspired design displays the corporate’s new concentrate on business-to-business (B2B) enterprise and a departure from its consumer-facing previous. enhance. Some discover the outdated emblem nostalgic, whereas others imagine the brand new design higher represents Nokia’s present model identification and imaginative and prescient for the longer term.

Nokia outlines a brand new enterprise technique that features main the market by way of innovation, rising its enterprise buyer base, managing its portfolio to change into a pacesetter in all segments, and monetizing its mental property in numerous sectors. backside. The corporate additionally plans to introduce new enterprise fashions equivalent to “as a service” to its benefit with a robust concentrate on environmental, social and governance (ESG) standards.

“Our newest company technique is underpinned by a know-how technique detailing how networks must evolve to fulfill the calls for of the Metaverse period.”

Nokia wrote.

In one other weblog publish, Nokia says its industrial metaverse guarantees many advantages for numerous industries. By leveraging this know-how, organizations can enhance security and sustainability, facilitate automation and prototyping, and foster extra agile analysis and innovation.

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In the meantime, Microsoft lately closed its four-month-old industrial metaverse, shedding about 100 workers.

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